Fayetteville/Fort Bragg/ Sandhills NC

VOL6 ISS2 2016

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THE ORIGINAL RELOCATION GUIDE — FAYETTEVILLE | FORT BRAGG | SANDHILLS REGION VOLUME 6 — ISSUE 2 40 R. RIVETER ever because their different backgrounds, interests and passions complement each other so well. Lisa and Cameron's successful business partner- ship was built upon an understanding that they are both capable, but each brings something unique to the table. Cameron's enthusiasm for art, design and the general creative process allows her to maintain the company's branding and overall visual presence and design the handbags themselves, while Lisa's background in entrepreneurship breathes life into the company (from a legal standpoint). Because they identified their strengths as individuals early, they were able to reach their dream together: to create a company with the values and spirit to match those of the military family. The R. Riveter Flagship Retail Store is located in the heart of downtown Southern Pines, NC. — a town whose roots run deep within the military com- munity. The shop embodies the R. Riveter spirit. It is simple, modern and has a powerful presence among the other local businesses on Pennsylvania Ave. It has also become a second home to our local Riveters and their families, which is why we decided give it a little face-lift this year, following our debut on Shark Tank! When our episode of Shark Tank aired on Fri- day, February 5, 2016, we had 13 Remote Riveters (Military Spouses working coast to coast) and only 11 local Operators working from the back of our retail location, assembling our handbags from the parts and pieces that were sent in. Today, we are so excited to announce that our company is continu- ing to grow by leaps and bounds! We have been able to provide so many more Military Spouses with the opportunity to work from home! Our team now in- cludes 31 Remote Riveters and 21 local Operators. Diving into the Shark Tank gave us the opportu- nity to share our story and mission with the world! It's hard to believe it has been six months since our co-founders, Cameron Cruse and Lisa Bradley, walked into the Shark Tank. Since making a deal on Shark Tank with serial entrepreneur, Mark Cuban — for $100,000 — we have made some pretty amazing and inspiring changes here at R. Riveter! A mission is ONLY as strong as how many men and women stand behind it. This makes outreach efforts crucial to our company. Before Shark Tank, we were utilizing social media and sending out the occasional email. Now, we have a marketing team that is working at full capacity to bring you engaging lifestyle articles on our "Bags On A Mission" blog, sending out weekly email campaigns with exciting and newsworthy information and engaging with you on a more personal level across all social media platform. We hope you will follow us on our remak- able truly American success story! Look very closely. Every R. Riveter handbag bears the mark of the Military Spouse who assembled it and every Military Spouse has a unique story of strength and deter- mination to tell. Customers can get to know their Riveter by matching the marks on ther bag to the selfless Military Spouses listed on our website. Depending on the style chosen, up to five different Military Spouses could have left behind their unique mark. Visit us at rriveter.com or at the Southern Pines Shop. We would love to meet you and share our story and passion! [] "I had been looking for a job for months that would allow me to stay at home and raise my daughter. When I saw the R. Riveter spot on Shark Tank, I was greatly impressed by what I saw and heard. I distinctly remember thinking, "I would be so proud to be a part of that!" And I am! This job has changed my life in so many ways, and I can honestly say that I love it! It is an amazing feeling to be a part of something so much bigger than myself, and to be a contributor to "American Handmade." — Tavia, a Remote Riveter. Co-founders Cameron Cruse and Lisa Bradley

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